The 6 Litre Water Consumption Maytag MDW 606 AWG dishwasher, the world’s best dishwasher for water efficiency, received over 12,000 entries in a recent competition on IPC’s housetohome.co.uk website. Maytag is keen to promote its world leading dishwasher for water efficiency to consumers through PR activity, and IPC’s housetohome website is the ideal place to grasp consumer attention.

The innovative Maytag Dishwasher boasts features such as:

• 6 Litre* Water Consumption - the World's Best for Water Efficiency!
• A+ AA Energy Rating, Washing & Drying Performance: The 13-place setting Maytag dishwasher boasts an excellent ‘A+AA’ energy rating for washing, drying and performance and uses minimal resources, offering savings of up to 50 per cent on water, energy and time*.
• Intellisense® Advanced Sensor Technology: a mix of Maytag’s IntelliSense® technology, which senses the level of dirt particles and automatically adapts the wash cycle accordingly, and new ‘Impulse’ pump technology, minimise water usage.
• 6 Programmes, 4 Special Options - including Start Delay
• Steam Clean®: The dishwasher uses steam to help soften stubborn stains and sanitise the load, removing the need to pre-rinse dishes, offering sparkling results every time.
• Zone Selection
• Quiet Operation 42 db(A)
• Flexible Bottom Rack
• Height-adjustable Upper Level
• 2 Year Warranty

With an impressive 100,000 daily page views, housetohome.co.uk website features and represents some of the leading British consumer magazines: Ideal Home, Style at Home and Beautiful Kitchens. The Maytag competition received more than 12,000 responses, an excellent result which raises awareness of the brand and the innovative 6 litre dishwasher. Dean McKelvie, Product Marketing Manager, Freestanding for Maytag, says: “We are incredibly pleased at the excellent result the Maytag six-litre dishwasher received on the housetohome.co.uk website, and believe it was the perfect way to promote the world’s most water efficient dishwasher to the consumer. “The result proves that the consumer is interested in dishwashing and we hope that this promotion will increase retailers’ interest in our dishwasher and boost sales.”

* Compared to Maytag dishwasher without IntelliSense® technology.