The 6 Litre Water Consumption Maytag MDW 606 AWG dishwasher, the world’s best dishwasher for water efficiency, received over 12,000 entries in a recent competition on IPC’s housetohome.co.uk website. Maytag is keen to promote its world leading dishwasher for water efficiency to consumers through PR activity, and IPC’s housetohome website is the ideal place to grasp consumer attention.
The innovative Maytag Dishwasher boasts features such as:
With an impressive 100,000 daily page views, housetohome.co.uk website features and represents some of the leading British consumer magazines: Ideal Home, Style at Home and Beautiful Kitchens. The Maytag competition received more than 12,000 responses, an excellent result which raises awareness of the brand and the innovative 6 litre dishwasher. Dean McKelvie, Product Marketing Manager, Freestanding for Maytag, says: “We are incredibly pleased at the excellent result the Maytag six-litre dishwasher received on the housetohome.co.uk website, and believe it was the perfect way to promote the world’s most water efficient dishwasher to the consumer. “The result proves that the consumer is interested in dishwashing and we hope that this promotion will increase retailers’ interest in our dishwasher and boost sales.”
* Compared to Maytag dishwasher without IntelliSense® technology.