Maytag UK Heritage

Frederick Louis Maytag grasped the notion of the American Dream long before he built his first kitchen appliance. In the late 19th century, as a 16-year-old field hand, he saw an opportunity to create safe, labour-saving tools to do the work traditionally done by hand. By 1893 he had joined forces with his two brothers-in-law and George W. Parsons, opening their first factory in Newton, Iowa and going on to produce, not only the best farm implements in America, but also the world’s premier home appliances. Throughout the 20th century the company was at the forefront of many industry-wide debuts, the first being the revolutionary ‘Pastime’ wooden tub washer, followed shortly by the introduction of the electrically powered washer. Maytag even produced the breathing equipment for the 1963 Mount Everest expedition. Now, more than 100 years after its humble beginnings, Maytag still spearheads the development of laundry, dishwashing, refrigeration and floor care categories worldwide and is renowned for combining time-honoured craftsmanship with modern technology and contemporary styling...unfailingly serving its customers by meeting their expectations for long-lasting and dependable products.